CPC Calculator
Enter your ad spend and clicks to find your exact cost per click, plan campaign budgets across Google Ads, Facebook and TikTok, and work out the target CPC that keeps your advertising profitable.
This is an estimate — real CPC depends on the ad platform, competition and targeting. Rates can change.
How to use
- Choose a tab: Find CPC, budget planner, or target CPC.
- Enter the values and press Calculate.
- Decide your ad budget from the result.
Tips
- The budget planner tab shows how many clicks a given budget buys.
- Target CPC should stay well below your profit per conversion to stay profitable.
- Compare CPC across Google, Facebook and TikTok — intent differs, so costs differ.
- Accidental and low-quality clicks inflate CPC; watch traffic quality, not just cost.
Frequently Asked Questions (FAQ)
What does the CPC Calculator find?
Cost per click from ad spend and clicks — useful for budget planning for Google Ads, Facebook or TikTok ads.
Is the CPC result exact?
It is an estimate — real CPC depends on the ad platform, competition and targeting.
What does the budget planner tab do?
It works backwards from your goal: enter how many clicks you need, your conversion rate and your target cost per sale, and it plans the budget and target CPC you need.
What is the target CPC tab for?
It tells you the maximum cost per click that keeps your advertising profitable, based on your conversion rate and target cost per sale.