Meta Ads Copy Checker
Paste your ad copy below. The tool checks each field against Meta recommended character limits, counts emoji and all-caps words, flags spammy trigger words, and gives your ad a live score from 0 to 100.
Your ad copy
Copy score
Warnings and tips
Field summary
| Field | Characters | Status | Advice |
|---|
How to use
- Paste your primary text, headline, description and landing page URL.
- The score and warnings update instantly as you type.
- Fix the red warnings first — those hurt your ad the most.
- Aim for a score of 80 or above before you publish the ad.
Note: This tool checks copy quality against common Meta recommendations. It does not guarantee ad approval or performance; Meta ad policies and auction results also depend on targeting, budget and creative.
Frequently Asked Questions (FAQ)
What is a good copy score for a Meta ad?
A score of 80 or above means your copy fits Meta recommended character limits, avoids spam triggers, uses numbers and includes a clear call to action.
What are the recommended character limits for Meta ads?
Meta recommends primary text around 125 characters, headlines around 40 characters, and descriptions around 30 characters so nothing gets cut off.
Why should I avoid all caps and spam words in ad copy?
All caps and words like free, guaranteed or buy now make the ad look spammy, which lowers trust and can reduce clicks and delivery.
Is the Meta ads copy checker free?
Yes, it is free and works right in your browser with no signup.