Wholesale to Retail Margin Calculator
Built for shopkeepers in Pakistan. Enter your purchase price with its unit (piece, dozen, carton or kg), your selling price per piece and overhead costs — and see your real profit per piece, margin, markup and break-even quantity.
Purchase Price
Selling Price and Quantity
Overhead Costs (Rs)
Results
Margin vs Markup — What Is the Difference?
Margin is your profit as a percentage of the selling price. It answers: "Out of every 100 rupees the customer pays me, how many rupees are my profit?"
Markup is your profit as a percentage of the cost price. It answers: "How much extra am I adding on top of my cost?"
Example: if an item costs you Rs 80 and you sell it for Rs 100, your profit is Rs 20. The markup is 20 out of 80 = 25%, but the margin is 20 out of 100 = 20%. The markup is always a bigger number than the margin for the same sale.
As a shopkeeper, use margin to see your true earning on each sale, and use markup when you set prices by adding a percentage on top of cost.
Frequently Asked Questions (FAQ)
What units can I enter purchase prices in?
Per piece, dozen, carton or kg, with the selling price per piece, quantity and overhead costs such as transport and packaging.
What results does it show?
Profit per piece, margin percent, markup percent, total profit and break-even quantity, formatted in PKR.
What is the difference between margin and markup?
The tool includes a simple explainer: margin is profit as a share of the selling price, while markup is profit as a share of the cost price.
Can I add overhead costs like transport?
Yes. There are separate fields for transport, rent share and packaging, and they are added to the true cost before the margin is calculated.