Social Media ROI Calculator
Find out if your social media ads make real money. Enter your ad spend, the revenue (or conversions and average order value) the campaign produced, plus any agency or creative costs — ROAS, net profit, break-even spend and a clear verdict appear instantly.
Details
How to use
- Enter your total ad spend and pick the platform you advertised on.
- Enter the revenue the campaign produced, or let the tool calculate it from conversions and average order value.
- Add agency, creative or tool costs, then read your ROAS, net profit, break-even spend and verdict.
Note: ROAS = Revenue / Ad spend. Net profit = Revenue - Ad spend - Extra costs. Break-even spend = Net profit of 0 point. This is an estimate for planning, not financial advice.
Tips
- Always include creative and agency costs — campaigns that look profitable on ad spend alone often are not.
- A campaign with ROAS above your target can usually be scaled; a losing one should be fixed or paused.
- Compare platforms over the same date range so the numbers stay fair.
Frequently Asked Questions (FAQ)
What is ROAS?
ROAS (Return On Ad Spend) equals revenue generated divided by ad spend. A ROAS of 4 means 4 units of revenue for every 1 unit of ad spend.
What is a good ROAS for social media ads?
Most advertisers aim for a ROAS of 3 or higher after all costs. The tool compares your result with your own minimum acceptable ROAS target.
How is break-even ad spend calculated?
Break-even spend equals gross profit divided by the minimum acceptable ROAS. Spending above that point means the campaign loses money.
What inputs does the ROI calculator need?
Total ad spend, the platform, and either the total revenue generated or the number of conversions with the average order value. You can also add extra costs like agency, creative or tools.