UTM Campaign Builder
Build clean UTM-tagged links for your email, social media and ad campaigns, so every click is tracked properly in Google Analytics. Fill in source, medium and campaign name, press Build UTM Link, copy the result and use it in your posts.
Spaces are automatically changed to underscores (_) and everything becomes lowercase.
Parameters added:
| Parameter | Value |
|---|
How to use
- Enter your page URL (with https://).
- Write the Source (where it is shared), the Medium (which channel) and the Campaign name.
- Press "Build UTM Link", copy the link and use it in your email or social post.
This link will show in the "Traffic acquisition" report in Google Analytics 4.
Good to know
- Always use the same naming pattern (for example lowercase with hyphens) so reports stay tidy.
- Fill in Source, Medium and Campaign Name at minimum — the rest are optional.
- The finished link shows up under 'Traffic acquisition' in Google Analytics 4.
- Test the built link in a new tab before using it in a real campaign.
Frequently Asked Questions (FAQ)
Which UTM tags does the builder add?
Campaign source, medium and campaign name, plus optional term and content fields for Google Analytics tracking.
What URL do I start with?
Enter your website URL, then fill in the source, medium and campaign to get the final tracked link.
Which fields are required?
Website URL, campaign source, medium and campaign name are required. Term and content are optional.
Where do I see clicks from my tracked links?
In Google Analytics 4, in the Traffic acquisition report, where the source, medium and campaign tags appear.